Fédération Internationale de Football Association (FIFA)
I worked on FIFA's brand for seven years (1998/05) whilst at Interbrand and Whitestone. This included communicating FIFA's brand at corporate level, FIFA's corporate identity, FIFA's event emblems (including three World Cups) and FIFA's merchandising programme on behalf of adidas.



 
© FIFA TM
© FIFA TM
© FIFA TM
petermccabe.co.uk
© FIFA TM
Brand book box set:
© FIFA TM
© FIFA TM
© FIFA TM
Event emblems:
petermccabe.co.uk
petermccabe.co.uk
FIFA World Cup icon:
© FIFA TM
© FIFA TM
Merchandising:
© FIFA TM
© FIFA TM
Team
Account direction: Andy Milligan
Creative direction: Chris Lightfoot
Design team: Ged Equi (lead), Dave Brown, Peter McCabe, Jon Lee
Extended team: Andy Helme, Tye Bramley, Anne Wehebrink, Caroline Bish, Brian Francis, John Simmonds, André Alleyne, Martina Land, Fay Daly, Martin Collins, Matt Ruffle, Phil Octave, Andy Kendle
Account management: Lucy Rickett

 
  Portfolio
About me
Introduction


Portfolio

Ahlstrom
BAE SYSTEMS
Cinven
ECB
FIFA
2006 FIFA World Cup
2007 FIFA Women's World Cup
Infineum
Liverpool FC
Moorhead James LLP
Mott MacDonald Group
QSA

Contact
M: 07810 541893
E: hello@petermccabe.co.uk
@inkysporran
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© Peter McCabe