Amplifon are an international hearing aid retailer, operating at the premium end of the
market, with their core audience over 50 years of age. They needed to rebrand and
refocus their operations for two reasons: to unify the network under one core brand
(there are currently many local brands) and to develop a robust positioning that enables
them to go to market confidently against increasingly aggressive competitors.
I helped systemize the identity and bring their brand to life with a team of great sonic
branding minds at Saatchi & Saatchi.
Link
http://amplifon.co.uk
Agency: Saatchi & Saatchi Design
Account direction: Ashley Goodall
Executive creative direction: David Gilligan
Creative team: Graham Pritchard (lead), Peter McCabe, Scott Smith, Emma Barratt, Will Butler
Account management: Trudi Esberger, Charlotte Cooke
