The same game. More beautiful. I lead the creation of these two very important FIFA emblems. The 2003 Chinese tournament was posponed due to the outbreak of SARS – the identity was used 4 years later. The USA emblem was created within two months of the tourament’s kick-off.
The same game. More beautiful.
Account direction: Chris Lightfoot
Creative direction: Peter McCabe
Design team: Peter McCabe (lead), Dave Brown, Jon Lee, Julia Gurker
Production: New Leaf Associates Ltd
